http://www.sethrementer.com sethrementer.com Tue, 25 Jan 2011 17:24:51 +0000 http://www.sethrementer.com en http://www.sethrementer.com/The-Nightlife-Exchange-Project http://www.sethrementer.com/following/sethrementer.com/The-Nightlife-Exchange-Project Tue, 25 Jan 2011 17:24:51 +0000 sethrementer.com 977740 The Nightlife Exchange Project used social media to produce a massive global event. Smirnoff utilized it’s Facebook and Twitter communities to crowd source the best nightlife ideas from around the world. The whole project was aggregated on Smirnoff.com, where viewers and media affiliates could follow along with the campaign as it unfolded. Creative Director Seth Rementer Art Directors Ben Williams, Brett Lareau Designers Gabriel Cheung, Evan McAlister <img src="http://payload.cargocollective.com/1/0/20518/977740/nep7.jpg" border="0" width="670" height="790" width_o="670" height_o="790" src_o="http://payload.cargocollective.com/1/0/20518/977740/nep7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/977740/nep5.jpg" border="0" width="670" height="798" width_o="670" height_o="798" src_o="http://payload.cargocollective.com/1/0/20518/977740/nep5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/977740/nep2.jpg" border="0" width="670" height="958" width_o="670" height_o="958" src_o="http://payload.cargocollective.com/1/0/20518/977740/nep2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/977740/nep1.jpg" border="0" width="670" height="958" width_o="670" height_o="958" src_o="http://payload.cargocollective.com/1/0/20518/977740/nep1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/977740/nep3.jpg" border="0" width="670" height="958" width_o="670" height_o="958" src_o="http://payload.cargocollective.com/1/0/20518/977740/nep3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/977740/nep4.jpg" border="0" width="670" height="958" width_o="670" height_o="958" src_o="http://payload.cargocollective.com/1/0/20518/977740/nep4_o.jpg" align="left" /> http://www.sethrementer.com/Editorial-Illustration http://www.sethrementer.com/following/sethrementer.com/Editorial-Illustration Fri, 19 Mar 2010 01:13:16 +0000 sethrementer.com 309708 Editorial Illustration Art Director, Designer Seth Rementer <img src="http://payload.cargocollective.com/1/0/20518/309708/cp_2.jpg" border="0" width="610" height="368" width_o="610" height_o="368" src_o="http://payload.cargocollective.com/1/0/20518/309708/cp_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/309708/cp_5.jpg" border="0" width="610" height="397" width_o="610" height_o="397" src_o="http://payload.cargocollective.com/1/0/20518/309708/cp_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/309708/cp_3.jpg" border="0" width="610" height="368" width_o="610" height_o="368" src_o="http://payload.cargocollective.com/1/0/20518/309708/cp_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/309708/cp_4.jpg" border="0" width="610" height="368" width_o="610" height_o="368" src_o="http://payload.cargocollective.com/1/0/20518/309708/cp_4_o.jpg" align="left" /> http://www.sethrementer.com/Comcast-Ziddio http://www.sethrementer.com/following/sethrementer.com/Comcast-Ziddio Sat, 13 Mar 2010 22:00:06 +0000 sethrementer.com 309602 Comcast Ziddio Branding Creative Director Damian Claassens Art Director Seth Rementer Designer Seth Rementer Animators Plus et Plus http://www.sethrementer.com/Motorola-com http://www.sethrementer.com/following/sethrementer.com/Motorola-com Sat, 06 Mar 2010 17:59:05 +0000 sethrementer.com 298117 Motorola Global Brand Site For Motorola, I helped transition their digital presence from myriad microsites and scattered brand communications to a cohesive global communications platform. I led a team that redesigned Motorola.com to reflect the modern, dynamic identity that currently defines the brand. To make the site more accessible to local markets around the world, we built a more flexible interface and redesigned their digital style guide. The iconographic system that my team established for digital use was also implemented as a consistent visual feature to offline collateral as well. Creative Director Damian Claassens Art Director Seth Rementer Designers Seth Rementer, Jess Brazen Writer Rebecca Renner <img src="http://payload.cargocollective.com/1/0/20518/298117/Picture 2.png" border="0" width="670" height="414" width_o="1199" height_o="741" src_o="http://payload.cargocollective.com/1/0/20518/298117/Picture 2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/298117/Picture 8.png" border="0" width="670" height="414" width_o="1209" height_o="748" src_o="http://payload.cargocollective.com/1/0/20518/298117/Picture 8_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/298117/Picture 5.png" border="0" width="670" height="418" width_o="1195" height_o="746" src_o="http://payload.cargocollective.com/1/0/20518/298117/Picture 5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/298117/Picture 6.png" border="0" width="670" height="425" width_o="1179" height_o="748" src_o="http://payload.cargocollective.com/1/0/20518/298117/Picture 6_o.png" align="left" /> http://www.sethrementer.com/The-Coke-Show http://www.sethrementer.com/following/sethrementer.com/The-Coke-Show Sat, 06 Mar 2010 17:31:42 +0000 sethrementer.com 298035 Coke.com Illustration Spreads Creative Director Damian Claassens Illustrator, Designer Seth Rementer <img src="http://payload.cargocollective.com/1/0/20518/298035/sub-coke_11.jpg" border="0" width="610" height="370" width_o="610" height_o="370" src_o="http://payload.cargocollective.com/1/0/20518/298035/sub-coke_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/298035/sub-coke_10.jpg" border="0" width="610" height="370" width_o="610" height_o="370" src_o="http://payload.cargocollective.com/1/0/20518/298035/sub-coke_10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/298035/sub-coke_12.jpg" border="0" width="610" height="370" width_o="610" height_o="370" src_o="http://payload.cargocollective.com/1/0/20518/298035/sub-coke_12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/298035/sub-coke_13.jpg" border="0" width="610" height="370" width_o="610" height_o="370" src_o="http://payload.cargocollective.com/1/0/20518/298035/sub-coke_13_o.jpg" align="left" /> http://www.sethrementer.com/Clinique http://www.sethrementer.com/following/sethrementer.com/Clinique Sat, 06 Mar 2010 16:20:28 +0000 sethrementer.com 297988 Clinique Skin Supplies for Men Creative Director Rich Foster Art Director Seth Rementer Designer Seth Rementer <img src="http://payload.cargocollective.com/1/0/20518/297988/sub-clinique_10_1.jpg" border="0" width="620" height="370" width_o="620" height_o="370" src_o="http://payload.cargocollective.com/1/0/20518/297988/sub-clinique_10_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/297988/sub-clinique_12_2.jpg" border="0" width="620" height="370" width_o="620" height_o="370" src_o="http://payload.cargocollective.com/1/0/20518/297988/sub-clinique_12_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/297988/sub-clinique_14_3.jpg" border="0" width="620" height="370" width_o="620" height_o="370" src_o="http://payload.cargocollective.com/1/0/20518/297988/sub-clinique_14_3_o.jpg" align="left" /> http://www.sethrementer.com/Ferrari http://www.sethrementer.com/following/sethrementer.com/Ferrari Thu, 04 Mar 2010 02:46:30 +0000 sethrementer.com 294427 Ferrari California Logo Design Final Production Pininfarina Creative Directors Damian Claassens, Nick Turner Art Director Seth Rementer Designer Seth Rementer <img src="http://payload.cargocollective.com/1/0/20518/294427/california_logo.jpg" border="0" width="670" height="360" width_o="1024" height_o="551" src_o="http://payload.cargocollective.com/1/0/20518/294427/california_logo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/294427/california_logo2.jpg" border="0" width="670" height="360" width_o="1024" height_o="551" src_o="http://payload.cargocollective.com/1/0/20518/294427/california_logo2_o.jpg" align="left" /> http://www.sethrementer.com/Smirnoff-Artist-Series http://www.sethrementer.com/following/sethrementer.com/Smirnoff-Artist-Series Sun, 28 Feb 2010 20:41:59 +0000 sethrementer.com 288449 Smirnoff Artist Series To help Smirnoff add a more authentic voice to it's Be There campaign, I directed a suite of interviews and music videos called the Smirnoff Artist Series. Through this initiative, Smirnoff provided its community with inspiration from some of the world’s most original emerging artists. Each video featured a different artist describing, in their own words, what it means to Be There. Director Seth Rementer Writer Seth Rementer, Luke Carmody Photographers David Black, Greg Allen Editor Jonas Elrod http://www.sethrementer.com/Nike-Running http://www.sethrementer.com/following/sethrementer.com/Nike-Running Sun, 28 Feb 2010 01:16:13 +0000 sethrementer.com 287734 Nike Running [Asia/Pac] Creative Directors Damian Claassens, Seth Rementer Art Director Seth Rementer Designers Jess Brazen, Trevor Gilley Writer Keith Zang <img src="http://payload.cargocollective.com/1/0/20518/287734/nike_01.jpg" border="0" width="670" height="526" width_o="700" height_o="550" src_o="http://payload.cargocollective.com/1/0/20518/287734/nike_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/287734/nike_02.jpg" border="0" width="670" height="526" width_o="700" height_o="550" src_o="http://payload.cargocollective.com/1/0/20518/287734/nike_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/287734/nike_03.jpg" border="0" width="670" height="526" width_o="700" height_o="550" src_o="http://payload.cargocollective.com/1/0/20518/287734/nike_03_o.jpg" align="left" /> http://www.sethrementer.com/Smirnoff-Social-Media http://www.sethrementer.com/following/sethrementer.com/Smirnoff-Social-Media Sun, 28 Feb 2010 01:03:36 +0000 sethrementer.com 287676 Smirnoff My team developed a family of Smirnoff social media channels to host an online community of passionate nightlife enthusiasts. We also created original content that engaged the community through entertainment, participation and co-creation. As for the results, Smirnoff has been ranked in the top 100 overall brands in the Engagement DB report, which measures a brand's engagement level within social media (bettered only by Budweiser in the beer/spirit category.) Creative Directors Damian Claassens, Seth Rementer Art Director Seth Rementer Designers Gabe Cheung, Chris Eyerman Writers Luke Carmody, Keith Zang <img src="http://payload.cargocollective.com/1/0/20518/287676/social1.jpg" border="0" width="670" height="958" width_o="996" height_o="1425" src_o="http://payload.cargocollective.com/1/0/20518/287676/social1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/287676/social2.jpg" border="0" width="670" height="589" width_o="1024" height_o="901" src_o="http://payload.cargocollective.com/1/0/20518/287676/social2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/287676/social3.jpg" border="0" width="670" height="857" width_o="1250" height_o="1600" src_o="http://payload.cargocollective.com/1/0/20518/287676/social3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20518/287676/Flickr.jpg" border="0" width="670" height="666" width_o="1024" height_o="1018" src_o="http://payload.cargocollective.com/1/0/20518/287676/Flickr_o.jpg" align="left" />