http://www.sethrementer.com sethrementer.com Mon, 02 Apr 2012 03:09:17 +0000 http://www.sethrementer.com en http://www.sethrementer.com/IBM-TV-How-I-Play-Golf http://www.sethrementer.com/following/sethrementer.com/IBM-TV-How-I-Play-Golf Mon, 02 Apr 2012 03:09:17 +0000 sethrementer.com 3121466 2012 TV spot for IBM, celebrating the legacy of Bobby Jones: an innovative athlete who studied the science behind his sport. Agency: Ogilvy Role: Creative Director / Art Director http://www.sethrementer.com/IBM-TV-Tasty-Data http://www.sethrementer.com/following/sethrementer.com/IBM-TV-Tasty-Data Mon, 02 Apr 2012 00:27:40 +0000 sethrementer.com 3121450 2012 TV spot for IBM, featuring a story about a real bakery that uses analytics to achieve incredible results. Agency: Ogilvy Role: Creative Director / Art Director http://www.sethrementer.com/IBM-Success-Stories-Mobile-Ad http://www.sethrementer.com/following/sethrementer.com/IBM-Success-Stories-Mobile-Ad Fri, 30 Mar 2012 21:40:11 +0000 sethrementer.com 3112092 <img src="http://payload40.cargocollective.com/1/0/20518/3112092/1.png" width="670" height="649" width_o="1370" height_o="1328" src_o="http://payload40.cargocollective.com/1/0/20518/3112092/1_o.png" data-mid="15889625" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/20518/3112092/2.png" width="670" height="649" width_o="1370" height_o="1328" src_o="http://payload40.cargocollective.com/1/0/20518/3112092/2_o.png" data-mid="15889634" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/20518/3112092/3.png" width="670" height="649" width_o="1370" height_o="1328" src_o="http://payload40.cargocollective.com/1/0/20518/3112092/3_o.png" data-mid="15889639" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/20518/3112092/5.png" width="670" height="649" width_o="1370" height_o="1328" src_o="http://payload40.cargocollective.com/1/0/20518/3112092/5_o.png" data-mid="15889665" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/20518/3112092/4.png" width="670" height="649" width_o="1370" height_o="1328" src_o="http://payload40.cargocollective.com/1/0/20518/3112092/4_o.png" data-mid="15889646" border="0" align="left"/> IBM works with thousands of innovative midsize companies around the world—providing innovative IT solutions to help turn their ideas into results. We wanted to showcase these stories through a mobile interactive experience. To do this, my team created a mobile rich media ad that included documentary-style videos about real customers, white papers about the solutions and case studies that provided more detail about implementation. Agency: Ogilvy Role: Creative Director http://www.sethrementer.com/US-Open-CourtConnect http://www.sethrementer.com/following/sethrementer.com/US-Open-CourtConnect Fri, 30 Mar 2012 20:23:44 +0000 sethrementer.com 3111757 US Open Court Connect is the very first live social media experience to attach real-time stats and analysis to Tweets and Facebook posts about the US Open. With nearly 100,000 unique visitors, throughout the tournament, the Court Connect experience helped fans everywhere connect to one another – and the game they love. Agency: Ogilvy Role: Creative Director http://www.sethrementer.com/IBM-Success-Stories-Intergea http://www.sethrementer.com/following/sethrementer.com/IBM-Success-Stories-Intergea Thu, 29 Mar 2012 19:26:34 +0000 sethrementer.com 3104866 A short documentary commissioned by IBM, featuring a successful case study for Gruppo Intergea, a European network of auto dealerships. Shot on location in Turin, Italy. Agency: Ogilvy Role: Creative Director / Art Director http://www.sethrementer.com/IBM-Outcomes-Mobile-Ad http://www.sethrementer.com/following/sethrementer.com/IBM-Outcomes-Mobile-Ad Thu, 29 Mar 2012 19:06:54 +0000 sethrementer.com 3103810 IBM is using analytics to help solve some of the world’s greatest challenges. Our task was to to present this complex subject matter in a way that was compelling and accessible. With a simple, graphically-led digital campaign in iPad media, we dramatized the real benefits that companies and organizations are obtaining through IBM analytics solutions, taking advantage of this new medium to deliver a rich, animated experience. The ad reached 5.5MM people and we delivered a click-through rate 10x the industry average. Original offline campaign conceived by our agency partners at Ogilvy Paris. Agency: Ogilvy Role: Creative Director http://www.sethrementer.com/The-Nightlife-Exchange-Project http://www.sethrementer.com/following/sethrementer.com/The-Nightlife-Exchange-Project Tue, 25 Jan 2011 17:24:51 +0000 sethrementer.com 977740 Every day millions of people go online to talk about what they did the night before. We set out to capture the energy, ideas and stories of that online community to create the world's largest crowd-sourced nightlife event. A rich media Facebook experience enabled participants to share the best style, dance, music… everything original and exciting about their country's nightlife. The best ideas were brought to life in the real-world and literally exchanged, between partner countries, to create a global celebration. The campaign reached consumers in 120 countries and delivering 1.8 billion media impressions, a 60% online community increase, to 3.2 million consumers and helped make Smirnoff the #1 spirit brand in social media. Agency: AKQA Role: Creative Director http://www.sethrementer.com/Editorial-Illustration http://www.sethrementer.com/following/sethrementer.com/Editorial-Illustration Fri, 19 Mar 2010 01:13:16 +0000 sethrementer.com 309708 Editorial Illustration Art Director, Designer Seth Rementer <img src="http://payload.cargocollective.com/1/0/20518/309708/cp_2.jpg" width="610" height="368" width_o="610" height_o="368" src_o="http://payload.cargocollective.com/1/0/20518/309708/cp_2_o.jpg" data-mid="1342116" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20518/309708/cp_5.jpg" width="610" height="397" width_o="610" height_o="397" src_o="http://payload.cargocollective.com/1/0/20518/309708/cp_5_o.jpg" data-mid="1379480" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20518/309708/cp_3.jpg" width="610" height="368" width_o="610" height_o="368" src_o="http://payload.cargocollective.com/1/0/20518/309708/cp_3_o.jpg" data-mid="1342117" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20518/309708/cp_4.jpg" width="610" height="368" width_o="610" height_o="368" src_o="http://payload.cargocollective.com/1/0/20518/309708/cp_4_o.jpg" data-mid="1342119" border="0" align="left"/> http://www.sethrementer.com/Comcast-Ziddio http://www.sethrementer.com/following/sethrementer.com/Comcast-Ziddio Sat, 13 Mar 2010 22:00:06 +0000 sethrementer.com 309602 Comcast Ziddio Branding Creative Director Damian Claassens Art Director Seth Rementer Designer Seth Rementer Animators Plus et Plus http://www.sethrementer.com/Motorola-com http://www.sethrementer.com/following/sethrementer.com/Motorola-com Sat, 06 Mar 2010 17:59:05 +0000 sethrementer.com 298117 <img src="http://payload.cargocollective.com/1/0/20518/298117/moto1.jpg" width="670" height="425" width_o="670" height_o="425" src_o="http://payload.cargocollective.com/1/0/20518/298117/moto1_o.jpg" data-mid="15857064" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20518/298117/moto2.jpg" width="670" height="425" width_o="670" height_o="425" src_o="http://payload.cargocollective.com/1/0/20518/298117/moto2_o.jpg" data-mid="15857068" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20518/298117/moto3.jpg" width="670" height="425" width_o="670" height_o="425" src_o="http://payload.cargocollective.com/1/0/20518/298117/moto3_o.jpg" data-mid="15857069" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20518/298117/moto4.jpg" width="670" height="425" width_o="670" height_o="425" src_o="http://payload.cargocollective.com/1/0/20518/298117/moto4_o.jpg" data-mid="15857070" border="0" align="left"/> The redesign of Motorola.com helped transition the company's digital presence from myriad microsites and scattered brand communications to a cohesive global communications platform. It also reflected the modern, dynamic identity that currently defines the brand. The iconographic system that was established for digital use was also implemented as a consistent visual feature to offline collateral as well. Agency: AKQA Role: Assoc. Creative Director