Let’s Rob a Bank

 

For the launch of an entirely new Prius, we produced a trilogy of action-packed films that shifted the Prius story away from just being eco-friendly, and put the focus on looking like a badass (while still doing some good.)

Recognized by Nielsen as Automotive Ad of the Year.
 

AN EPIC HEIST STORY

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A POLICE THRILLER

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AND A SURPRISE FINALE

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Strictly for the Soft Core

 

We made 15 films for the launch of the RAV4 Adventure. Each is a quick story about average outdoorsmen who might not always get it right but still manage to have fun along the way.

 
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The Hookup

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the Sound

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Cowboy Coffee

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Strange Things are Happening

 

The new Highlander isn't for parents. It's for people, with kids. So we created a sequenced digital film campaign all about an adventurous family that makes some enlightening discoveries on an epic night out. 

Recognized by AICE for Best Original Score.
 
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TAKE A RIDE IN THE DISCOVERY MACHINE

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GET A LITTLE HELP WATCHING THE ROAD

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grab EXTRA POWER WHENEVER YOU NEED IT

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Inside the Music Box

 

For some reason, music just sounds better when you're driving. So we brought a few classic in-car music experiences to life in a series of surreal animations, featuring our favorite new artists.

 
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festival road trip

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beach excursion

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the morning commute

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out on the town

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Hit the Dirt

 

To reveal Toyota's new brand of off-road trucks, we revived an arcade classic as a super-charged mobile game, and launched it alongside a full-scale indoor off-road course.

Recognized by FWA as Mobile Site of the Day.
 

a mobile campaign with an on-site off-road competition

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AND a legit off-road track, built inside the chicago auto show

The Original is the Next Big Thing

 

Corolla has been insanely popular with young drivers for almost 50 years. So we created a campaign celebrating Corolla's heritage as a pop-culture phenomenon, then remixed it for a new generation.

 
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five decades of music, fashion and dance IN ONE LAUNCH FILM

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and a focus on here-and-now in the extended campaign

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Engines of a Smarter Planet

 

IBM's analytic capabilities aren't just for big corporations anymore. That's why we developed a campaign that's all about how IBM's powerful technology is helping small and mid-size businesses.

 
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the story of a bakery serving-up pastries and predictions

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a digital campaign that reveals hidden business insights

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Tennis Needs Nerds

 

We created a special exhibit at the US Open that turns complex, real-time tournament data into a playful, interactive experience. It also turns casual fans into much nerdier fans.

Recognized by Most Contagious Report and FWA. 
 

WE USED DATA TO TURN TENNIS FANS INTO TENNIS NERDS

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AND CREATED A NEW IDENTITY FOR IBM SPORTS ALONG THE WAY

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