Hilton
[The Ten Minute TikTok]
We hacked attention spans
The audience moves fast on TikTok, but we noticed a steady trend toward longer views. So when Hilton’s creative teams were looking to inspire an extended stay, we knew it was the right moment for the first branded 10 minute TikTok.
insights into niche travel communities unlocked new creative territory
we kicked off our partnership with insights into the ways creators integrate travel into extraneous cultural content, leading to more nuanced and richer conversations. WE THEN PROPOSED AN OPPORTUNITY FOR a NEW 10-MINUTE FORMAT AND STRATEGIES FOR CRAFTING LONG-FORM CONTENT. Final CONSULTATION included EFFECTIVE CREATOR STRATEGIES AND POST-PRODUCTION SUPPORT.
AD Age SOCIAL CAMPAIGN Of the year
2.2M VIDEO VIEWS/DAY
2.1M UNIQUE Site visits
TikTok Creative Strategy Direction: Seth Rementer, Corianda Dimes
Marketing + CREATIVE LEADERSHIP: Hilton, TBWA, MEDIACOM