Hilton_ 10 minute tiktok
The audience moves fast on TikTok, but we noticed a steady trend toward longer views. So when Hilton’s creative teams were looking to inspire an extended stay, we knew it was the right moment for the first branded 10 minute TikTok.
Role: Creative STRATEGY
TAGS: SOCIAL | TRAVEL | CREATORS
We Stopped the scroll on TikTok
TO HELP HILTON’S BRAND AND AGENCY TEAMS CONNECT WITH NEW AUDIENCES ON TIKTOK, WE DEVELOPED RESEARCH AND INSIGHTS INTO NICHE TRAVEL COMMUNITIES ON THE PLATFORM. WE THEN PROPOSED AN OPPORTUNITY FOR THE NEW 10-MINUTE FORMAT AND STRATEGIES FOR CRAFTING LONG-FORM CONTENT. WE FOLLOWED-UP WITH CONSULTATION ON EFFECTIVE CREATOR STRATEGIES AND POST-PRODUCTION SUPPORT.
The results
BY FOCUSING ON AUTHENTIC VOICES FROM THE COMMUNITY AND LEANING INTO INNOVATIVE NARRATIVE FORMATS, HILTON WAS ABLE TO CRAFT A CAMPAIGN THAT WAS SCROLL-STOPPING, PERFORMANCE-DRIVING AND AWARD-WINNING.
AD Age SOCIAL CAMPAIGN OF THE YEAR
2.2M VIDEO VIEWS/DAY
2.1M UNIQUE VISITs TO REWARDS SITE
