Cadillac_ the Lyriq lab
Inspired by Cadillac's iconic musical legacy, the engineers of the new Lyriq studied recording studios to craft a premier audio system. So when the brand needed a content strategy focused on a new generation of drivers, we engaged TikTok music creators to record an original track inside the vehicle. Then we invited the remix community to personalize and amplify the beat.
Role: Creative STRATEGY | CONCEPT DEVELOPMENT | PRODUCTION SUPPORT
TAGS: TikTok | AUTOMOTIVE | CREATOR partnership
We turned a car into a recording studio
Through consultation with Cadillac and their agencies, the campaign leaned into electronic music and remix culture, some of the most active and innovative communities on TikTok. Our team collaborated on the original concept, consulted on-set during production and provided guidance on posting strategies.
The results
The campaign successfully bridged Cadillac's musical legacy with the current creative culture on TikTok. It also drove audience engagement, inspired a new generation of potential Cadillac drivers, and highlighted the premium features of the vehicle. The result was a community-driven remix series, inspired-by and recorded-in a Cadillac Lyriq, and viewed by millions of passionate music fans on TikTok.
