Paramount pictures
[Gladiator II]
We Turned Creators into Gladiators
THANKS TO TIKTOK, WE LEARNED THAT JUST ABOUT EVERYONE IS THINKING ABOUT THE ROMAN EMPIRE. SO WHEN PARAMOUNT CHALLENGED US TO rally fans FOR THIS HIGHLY ANTICIPATED SEQUEL, we drew inspiration from the community and empowered creators to PROCLAIM “VENI VIDI VICI!” ACROSS THE FYP.
a 2000 year-old trend helped drive ticket sales
Our Insights into the Massively popular Roman Empire trend helped place the title at the center of a cultural phenomenon on TikTok. From there, we developed AN AI FILTER that TURNED ANYONE INTO A ROMAN GLADIATOR, custom interactive features, and behind-the-scenes access to the cast and crew. The campaign successfully unlocked fandom, event-ized the Gladiator II release and boosted ticket sales directly from the fyp.
+13.1% title AWARENESS LIFT
+200K EFFECT CREATIONS
TikTok Creative Strategy Direction: Seth Rementer
Marketing + CREATIVE LEADERSHIP: Paramount Pictures