IBM
[us open data rally]
We made fans smarter
To highlight the impact of IBM’s powerful analytics capabilities at the world’s top sports events, WE TRANSLATED complex us open tennis data into an immersive branded experience. the centerpiece of the exhibit was a custom 15-foot interactive display that heightened the competition on the court WITH Live, animated data visualizations and DYNAMIC MATCH strategies FOR INDIVIDUAL PLAYERS, updated in real-time.
whether they’re in box seats or the bleachers, sports fans are obsessed with competition data.
we didn’t just report the data. we made it fun and playful. as a result, both fans and ibm’s senior business partners were able to explore new insights into the game they love. our work for the us open became a model for subsequent real-time data Activations during IBM’s live events, including nfl, pga and USTA competitions. the Experience was also recognized by The Contagious Report for innovative data-driven marketing.
Communication arts environmental activation of the year
FWA Site of the Day
Creative Direction: Seth Rementer, Greg Gerstner
Brand + Agency LEADERSHIP: IBM, Ogilvy