IBM_US Open
HOW DO YOU DEMONSTRATE IBM’S ANALYTICS CAPABILITIES TO both STAT-OBSESSED EXECS IN BOX SEATS and CASUAL FANS IN THE CROWD? As part of our “Data is a game changer” campaign, WE transformed complex, live tennis data streaming directly from the courts into an immersive branded experience that showed how IBM IS MAKING AN IMPACT ON EVERY MATCH, SET AND POINT.
Role: Creative Direction | Art Direction
tags: EXPERIENTIAL | DIGITAL | SOCIAL | Tech | Sports
WE MADE TENNIS FANS SMARTER
we built a branded space at the heart of the tournament grounds, designed around the concept that "Data is a Game Changer." the centerpiece of the exhibit was a custom 15-foot interactive display that heightened the competition on the court WITH DYNAMIC MATCH strategies FOR INDIVIDUAL PLAYERS, a geo-tagged feed that responded to social posts at the open, and PREDICTIONS FOR how weather and hydration will affect the current game play.
The results
we didn’t just report the data. we made it fun and playful. as a result, both casual and die-hard fans uncovered new insights into the game they love. iN ADDITION, WE helped ibm highlight their advanced analytics capabilities with senior business partners attending the event. THE EXPERIENCE WAS ALSO recognized by The Contagious Report for innovative data-driven marketing.
