Toyota
[RAV4 ADVENTURE GRADE]
We MADE ADVENTURE LESS AGGRO
sure, toyota trucks have conquered the toughest terrain in the world, but for everyone who prefers an easier outdoors experience, there’s a ride for you too. That’s why we launched an episodic campaign championing casual expeditions with a 15-part series of quick and easy 4-second adventures designed to be watched before you hit skip.
we studied both outdoor culture and platform behavior to inspire a 4-second content series.
by aligning the creative with a range of popular interest areas, we were able to reach NEW ADVENTURERS ANYWHERE THEY MIGHT CONSIDER A NEW RIDE FOR a QUICK GETAWAY. THe format-first content was also built specifically around YouTube platform mechanics that maximized engagement and brand recall. The ads didn’t compete with the skip button. they were tailored for it.
Creative Direction: Seth Rementer
Brand + Agency Leadership: Toyota, Saatchi & Saatchi