Kia_ Creator Configurator
Building a car online might be your first step to getting in the driver’s seat for real, but most configurator tools fall short at sparking the imagination. So when Kia challenged us to update their configurator with all the inspiration and creativity of TikTok, we responded with a first-of-its-kind Creator Configurator that brought magic back to customizing your dream car.
Role: Creative STRATEGY | Creative concept | production support
TAGS: TikTok | Automotive | CREATOR Partnerships
We made car shopping magic
In collaboration with Kia’s agency team, we developed a concept for THE FIRST-EVER CREATOR CONFIGURATOR. the custom car-building experience was driven by VFX CREATORS who where briefed TO BRING MAGIC BACK TO car shopping. we then guided creative strategy, Consulted with internal product and 3rd party teams on technical development and supported post-production.
The results
The fusion of technical innovation and creator artistry led a new approach for brands to drive consideration and lead-gen through entertaining experiences that are unique to TikTok. BY INCORPORATING THE INSPIRATION AND CREATIVITY OF creators INTO THE EXPERIENCE, WE DROVE NEW CAR BUYERS FROM THE SCROLL TO THE SHOWROOM AND INSPIRED THE INDUSTRY WITH CREATIVITY IN UTILITY.
SHORTY AWARDS: Best SOCIAL COMMERCE CAMPAIGN
MARKETING AUTOMOTIVE AWARDS: BEST SOCIAL CAMPAIGN
