Kia
[the creator configurator]
We made car shopping magic
BUILDING A CAR ONLINE IS YOUR FIRST STEP TO GETTING behind the wheel, BUT MOST CONFIGURATOR TOOLS fail at sparking any IMAGINATION. SO WHEN KIA CHALLENGED US TO UPDATE THEIR CONFIGURATOR WITH ALL THE INSPIRATION AND CREATIVITY OF TIKTOK, WE RESPONDED WITH A FIRST-OF-ITS-KIND CREATOR CONFIGURATOR THAT BROUGHT MAGIC BACK TO CUSTOMIZING YOUR DREAM CAR.
Insights into how tiktok finds inspiration led to a reimagined car shopping experience on tiktok
From early ideation stages, we guided a creative strategy grounded in the way viewers create and engage on TikTok. we then Consulted with internal product and 3rd party teams on technical development and supported post-production. The fusion of technical innovation and creator artistry led a new approach for brands to drive consideration and lead-gen through content and experiences that inspire and entertain viewers.
SHORTY AWARDS: Best SOCIAL COMMERCE CAMPAIGN
MARKETING AUTOMOTIVE AWARDS: BEST SOCIAL CAMPAIGN
TikTok Creative Strategy Direction: Seth Rementer
Marketing + CREATIVE LEADERSHIP: Kia, Canvas, Innocean