McDonald’s
[A minecraft Movie meal]
We spawned into minecraft
minecraft fans are legion on tiktok, and they were Fired-up for “a minecraft movie”. Our challenge was to tap into that excitement with a partnership that incorporated all the fun and creativity of the game into an experience that was unique to mcDonald’s.
The movie was in theaters but the conversation was on tiktok
We led with CREATIVE INSIGHTS into minecraft fandom and recommendations for engaging passionate fans across tiktok. next, we invited the community into the campaign with A GAME-IFIED BRANDED EFFECT THAT spawned creators inTO THE MINECRAFT WORLD. Finally, Players were REWARDED WITH EXCLUSIVE MCDONALD’S-THEMED MINECRAFT COLLECTIBLES, successfully amplifying EXCITEMENT FOR THE MOST Playable PARTNERSHIP OF THE YEAR.
+8M AR EFFECT PLAYS
+17% LTO AWARENESS LIFT
30% surge in App Downloads
TikTok Creative Strategy Direction: Seth Rementer
Marketing + CREATIVE LEADERSHIP: McDonald’s, Starcom, Wieden & Kennedy