Paramount_ Gladiator II
Thanks to TikTok, we learned that JUST ABOUT EVERYONE IS THINKING ABOUT THE ROMAN EMPIRE. So when Paramount CHALLENGED US to get fans excited for this highly anticipated sequel, we knew the answer was to AMPLIFY THE COMMUNITY’S AFFINITY FOR THE ANCIENTS AND HELP THEM proclaim “Veni Vidi Vici!” across the FYP.
Role: Creative STRATEGY | CONCEPT DEVELOPMENT
TAGS: SOCIAL | ENTERTAINMENT | TALENT | CREATORS | AI | INTERACTIVE
We turned creators into gladiators
TO help the studio reach a wider audience, WE LEVERAGED INSIGHTS AROUND A CONVERSATION THAT WAS already driving ATTENTION ACROSS TIKTOK. FROM THERE, We proposed a suite of activations, from a SURPRISE Roman SWORD SALUTE, to behind-the-scenes content to an AI filter that turned anyone into a Roman Gladiator.
The results
The campaign successfully Event-ized the Gladiator II release by capitalizing on a platform-native trend and PROVIDING TOOLS TO ENHANCE THE CREATIVITY OF THE COMMUNITY. custom creative activations and Behind-the-scenes talent integrations ALSO helped Unlock fandom and boost tickets sales.
+200k Effect creations
+13.1% Awareness lift
